About Us

Our goal

To encourage children to be active in and out of school hours and
therefore encourage habits that battle childhood obesity
To educate children on charitable giving and good causes
To reward children with collectable achievement medals
To enable children that may be underachievers at school to gain
confidence through sport
To educate parents and provide them with a challenge they can do in
their own time with their children
Helping children discover core values

Our core values

  • Respect
  • Diversity
  • Acceptance
  • Community
  • Freedom
  • Trust
  • Learning for Life
  • Commitment
  • Creativity
  • Compassion

I believe through our challenges we can get every child in the UK on the path to a healthy and happy life. I couldn’t have done this by myself so meet my team of super passionate, amazing humans that have given their time and knowledge to help create The Great British Children’s Challenge.

We are a small team of dedicated parents’s with one common goal, to see children across the country become fit, healthy, kind and ambitious. We love creating the challenges and trialing them with our own children. It’s hugely rewarding seeing so many of you take part and send us pictures from across the country. The icing on the cake is being able to give a portion of our sales to the charities we work with.

Venetia Sanders

Founder Venetia has vast experience in the sporting events field, previously creating a beginners sporting platform that operated in 32 cities. Passionate about Notts County Football in the Community and supporting their charity led Venetia to create a fun virtual offering that was affordable and accessible for all children whilst still being able to raise vital funds for charities.

Becky Parkinson

Becky joined us is 2019 along side a successful career in media and education operations. You’ll find Becky on the other end of our social media pages and working on our national projects.

Dr Sophie Harvey
Sophie has a passion for initiatives that challenge childhood obesity, she sees first hand the impact it has on children’s welfare and also the knock on effects.
Cat Smith
Cat has worked in the NHS for 23 years, she is extremely passionate about health and well being in children. She’s our technology and social media wizard.
Emma Rogers
Emma has previously been head of international retail at Speedo and has a passion for sport and all the positives it brings to children’s lives. She’s super organised and runs a tight ship.

Medal Magic Ltd. Co No 11976641
Railway Institute Building,
Derby DE1 2RU
01332 366517


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