About Us

Our goal

To encourage children to be active in and out of school hours and
therefore encourage habits that battle childhood obesity
To educate children on charitable giving and good causes
To reward children with collectable achievement medals
To enable children that may be underachievers at school to gain
confidence through sport
To educate parents and provide them with a challenge they can do in
their own time with their children
Helping children discover core values

Our core values

  • Respect
  • Diversity
  • Acceptance
  • Community
  • Freedom
  • Trust
  • Learning for Life
  • Commitment
  • Creativity
  • Compassion

I believe through our challenges we can get every child in the UK on the path to a healthy and happy life. I couldn’t have done this by myself so meet my team of super passionate, amazing humans that have given their time and knowledge to help create The Great British Children’s Challenge.

We are a small team of dedicated parents’s with one common goal, to see children across the country become fit, healthy, kind and ambitious. We love creating the challenges and trialing them with our own children. It’s hugely rewarding seeing so many of you take part and send us pictures from across the country. The icing on the cake is being able to give a portion of our sales to the charities we work with.

Venetia Sanders – CEO

Founder Venetia has vast experience in the sporting events field, previously creating a beginners sporting platform that operated in 32 cities. Passionate about sport and children’s mental wellbeing, blending the two to create a fun virtual offering that is both affordable and accessible for all children is the goal of The Great British Children’s Challenge.

Heidi Burke – Social Media and Communications Manager 

Heidi  joined us is 2019 along side a successful career in Events management, retail area management and commercial operations. You’ll find Heidi on the other end of our social media pages, making sure our customer service is five star.


Dr Sophie Harvey
Sophie has a passion for initiatives that challenge childhood obesity, she sees first hand the impact it has on children’s welfare and also the knock on effects.
Emma Rogers
Emma has previously been head of international retail at Speedo and has a passion for sport and all the positives it brings to children’s lives.
Collectively, our most important role is being the best parents we can be!

Medal Magic Ltd. Co No 11976641
Railway Institute Building,
Derby DE1 2RU
01332 366517

in association with